Turning a proven persuasion method into daily intelligence

Yesable, Sales enablement / AI SaaS.

Partner

Yesable

Industry

Sales enablement / AI SaaS

Service

Partner

Headquarters

Easton, Maryland, USA

Timeline

Jun 2026 -

Stack

Next.js, React, TypeScript, Python, FastAPI, PostgreSQL (Supabase), Vercel, OpenAI GPT-4o, Anthropic Claude, AssemblyAI, Stripe, Resend, Intercom

Yesable turned the 7 Triggers to Yes into a platform where sales teams build persuasion intelligence on every customer and offer, and where the team behind the method controls the AI that produces it.

What Kodeful did

Kodeful joined Yesable as its technical partner and rebuilt the platform for enterprise sales teams: archives, Intel Briefs, team administration and billing. We also built Prompt Admin, which lets the Yesable team edit, test and publish the AI's instructions without a developer.

The problem

Rising Tide Partners has spent years teaching the 7 Triggers to Yes, a persuasion methodology built on the idea that emotion, not facts, moves a buyer to decide. A first version of Yesable put the method into software, but it was built around individual users, with no way to organize a sales team into representatives, managers and administrators. Any change to how the AI read documents or wrote its output had to be made in the code by a developer. To sell to enterprise sales organizations, Yesable needed a platform those teams could run themselves.

Where they are now

Yesable is preparing a launch to individual sales professionals on November 1, 2026, with enterprise sales campaigns planned before the end of the year. Jim Smith, former National Sales Director at AbbVie, has joined as Executive Sales Director.

The partner: Yesable

Rising Tide Partners is the company behind the 7 Triggers to Yes, a persuasion methodology for people who influence decisions for a living, in sales, marketing and leadership. Its framework has been deployed by Fortune 500 organizations, and the original 7 Triggers to Yes book was published by McGraw-Hill. Yesable is the company's AI platform, which it positions as persuasion intelligence: the layer between what a seller already knows and the deals they win.

“What your team has accomplished here is exceptional, and we are genuinely thrilled with the result.”

Russell Granger

Founder and CEO, Rising Tide Partners

How Kodeful helped

What Yesable brought

The 7 Triggers to Yes methodology and years of applying it with sales organizations, the product vision and the standard every output had to meet, a detailed review of each build, and the brand, launch plan and sales relationships to take Yesable to market.

What Kodeful brought

Product design and development of the whole platform, the AI that turns documents into Trigger intelligence, the tools for teams and administrators, and technical ownership of how the platform runs and evolves.

The product today

A sales representative uploads a call transcript, a proposal or any other document, and Yesable files every useful piece of persuasion intelligence in it under one of the seven Triggers, together with the exact quote it came from. From those archives, reps generate Intel Briefs - talking points, emails, discovery call plans, meeting reviews - grounded in what they actually know about the customer and their own offer. Managers see which representatives' archives are too thin to support a strong brief, and the Yesable team edits, tests and publishes the AI instructions behind every output themselves.

Module 01

Trigger Archives

Upload a call transcript or document and every useful piece of persuasion intelligence is filed under one of the seven Triggers, with the exact quote it came from. Each archive shows how complete it is and what is still missing.

Module 02

Archive Health Overview

Shows managers which representatives have archives too thin to support a strong brief, and which archives need attention first, with a direct path to each one. Representatives get the same view for their own archives.

Module 03

Intel Briefs

Turns what is in the archives into material a seller can take into a conversation - talking points, emails, sales scripts, discovery call plans, meeting reviews - each pairing the customer's Triggers with the offer's strengths.

Module 04

Organization administration

Admins see the whole sales organization as a map, move people between teams by drag and drop with a clear confirmation of what changes, and manage every member's access from one place.

Module 05

Prompt Admin

Lets the Yesable team edit the instructions behind every AI output, test a change on their own documents side by side with the live version, and publish or roll back in one click. Drafts never touch production, and edits that would break an output are rejected before they are saved.