A strategy method became an AI platform.

Grounded, Sustainability and brand strategy / AI research platform.

Partner

Results

120+

AI research agents on every brand study

areas researched, from the brand and its rivals to culture and shoppers

checks on every claim before it reaches the strategy

Partner

Grounded

Industry

Sustainability and brand strategy / AI research platform

Service

Partner

Timeline

Since Jun 2026

Stack

Next.js, TypeScript, Supabase, Vercel, Claude

Grounded website

Grounded now runs its brand strategy method on its own AI platform, and puts 120+ AI research agents on every brand study, with a strategist approving every step.

What Kodeful did

Kodeful rebuilt Grounded's AI prototype into a platform where a strategist runs a full brand study with AI and approves every step. As Grounded's partner, we design, build, test and run the product.

The problem

Grounded helps brands find the gap between what people say they care about and what they actually do. Its Discover method relied on a prototype that produced a whole analysis in one pass, with no point where a strategist could check or correct the evidence. The results were too thin to put in front of a global brand, and the partner's own research could not shape them. Long research steps also failed halfway, and the work had to start again.

Where they are now

Grounded is running the platform on live briefs for global consumer brands, including a test that compares a study from public sources with the same study using the brand's own research. The partnership is finishing its first phase.

The partner

Phil White

Co-Founder and Chief Strategy Officer, Grounded

Phil White co-founded Grounded and leads its strategy. He spent three decades in agency-side brand innovation and activation, and work with P&G, Unilever and the UN Sustainable Development Goals shaped his view that purpose can drive profit.

Grounded is a B Corp certified brand activation agency working at the intersection of brand experience, commercial innovation, sustainability and social impact. It works with brands, retailers, startups and nonprofits around the world, helping them turn purpose into profit, commercialize sustainability and drive behavior change at scale.

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“I'm feeling this new approach could be game changer we've been looking for... the transparency across agents and search dimensions would give me 100% confidence on the data if i was using this tool for research.”

Phil White

Co-Founder and Chief Strategy Officer, Grounded

How Kodeful helped

What Grounded brought

The Discover method (5C landscape assessment and Intention-Action Gap analysis), its strategy expertise and analysis prompts, and live briefs from global consumer brands to test the platform on.

What Kodeful brought

Product design and development, the AI research and review flow, testing of every release on the live product, and running the platform day to day.

The product today

A strategist opens a workspace for a company or brand, and AI agents research its Company, Competition, Culture, Consumer and Category. For each one, the strategist picks the statements that matter, sets how much weight each carries and approves the result before the next one starts. The approved research then builds an Executive Summary, a Job to Be Done, sustainability goals and an Intention-Action Gap analysis, all editable and downloadable as reports. Gaia, the built-in assistant, answers questions from the approved evidence and shows its sources.

Module 01

5C landscape

AI agents research the Company, Competition, Culture, Consumer and Category, and each C becomes a clear view with every claim traced back to its sources.

Module 02

Strategist review

Before anything is written up, the strategist chooses which statements count, edits their wording and weights them from Weak to Foundational.

Module 03

The partner's own evidence

Any C can take the brand's own reports, links and notes, ranked as Primary, Priority or Supporting, so private research shapes the analysis.

Module 04

Strategy and Intention-Action Gap

The approved research builds an Executive Summary, a Job to Be Done, sustainability goals and an Intention-Action Gap analysis for every C, each editable and downloadable.

11 minutes for all 7 Intention-Action Gap steps